Custom Bid is available to set, update, and review directly on the Statistics page. Open Statistics to manage bids per placement.
What is custom bid?
Custom Bid lets you manually set a bid for specific placements and GEOs without changing the main campaign bid.
It gives you full control over how much you pay for traffic from different sources:
📈 boost bids on placements that bring good results
📉 lower or remove bids on underperforming placements
🎯 override GEO pricing for chosen placements
Custom bid works on top of your campaign’s GEO pricing, not instead of it.
Where to see custom bids in Statistics
Go to Statistics
Choose one campaign
Set Group by = Placement
You’ll see a custom bid column
How to work with custom bids
Before changing anything, check your performance on the placement level. See which sources bring conversions and profit, and which ones should be limited.
When you’re ready to apply changes:
Select placements using checkboxes
Click
BULK ACTIONSAdd Custom Bid — set or update bids
Delete Custom Bid — remove existing bids
Add Custom Bid
The modal shows:
the campaign
selected placement IDs
existing Custom Bids (if they will be replaced)
Use it to:
review current bids (double check before changes)
set a new bid and apply it to selected GEOs
👉 After clicking ADD, the new bid applies and the table refreshes automatically.
Delete Custom Bid
The modal shows:
the campaign
selected placements where bids will be removed
Use it to: confirm the removal of existing Custom Bids
👉 After clicking DELETE, bids will be removed and the table refreshes automatically.
Can I filter placements by Custom Bid?
Yes. You can filter placements by whether they have a Custom Bid using:
the
FILTERSbutton, orthe three-dot menu in the Custom bid column
Why do I see “Mix”?
“Mix” means the placement has different Custom Bids across different GEOs.
You can update them using Add custom bid in BULK ACTIONS.
Why can’t I change Custom Bids?
The feature may not be available for certain campaign configurations.
Contact your account manager or support if you need access.
Why did my Smart CPM become fixed?
Adding a Custom Bid automatically switches selected placements to a fixed rate, so Smart CPM no longer applies to them.
What happens if I delete a Custom Bid?
The placement returns to campaign-level GEO pricing.