You can find the bid recommended by our system in the “Campaign Settings” tab right under the GEO choice. It is calculated based on the competitors’ activity for the chosen geo in terms of current campaign settings. It works for CPM and CPC campaigns.
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We suggest relying on the recommended bid as it increases your chance to get more high-quality traffic. You will get plenty of traffic and enough data for optimization and won’t waste your funds, and increases your chance to get more high-quality traffic.
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Click on the recommended bid, and it will automatically appear in the price field.