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How do I setup postback?

Written by Anna

Server-to-server (or simply S2S) tracking method is a cookie-less tracking method used to report conversions from Advertiser to a Publisher by sending a request to the network’s postback URL. To set up correct postback tracking with Adsterra Network, Advertiser should:

  • Set up correct Postback URL in his system, corresponding with his account of Adsterra Network to track and send back successful conversions.

  • Provide instruction and example of appending unique CLICK_ID into the tracking link.


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    💡 You can choose your postback type, tracking system and generate postback here.


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    Click here to know more about S2S tracking method 👇

We also have some great video guides available:

And step-by-step text guides:

THERE ARE A FEW KINDS OF OUR POSTBACK:

    • NAMEOFADVERTISER replaces with the name of Advertiser account’s username at Adsterra Network.

    • CLICK_ID - is a unique and dynamic set of characters, generated by Adsterra Network. We send to your offer URL, and we need to get it back after conversion fired.


    ​(Postback URL can be used with HTTPS secure protocol if needed.)

  1. Simple Postback with payout variable
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    ​Postback URL:
    ​http://www.pbterra.com/name/NAMEOFADVERTISER/at?subid_short=CLICK_ID&atpay=PAYOUT

    • NAMEOFADVERTISER replaces with the name of Advertiser account’s username at Adsterra Network.

    • CLICK_ID – is a unique set of characters that has a few distinctive properties.

    • PAYOUT – the cost of conversion. The payout is usually commission for a publisher, Adsterra Network, which you will pay us per each conversion.

    (For example, if you pay us $1.5 for install, then you should postback us: http://www.pbterra.com/name/NAMEOFADVERTISER/at?subid_short=CLICK_ID&atpay=1.5

    • This Postback structure use ONLY if you are sending us payouts in USD (United States Dollars)
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  2. Complex Postback with currency conversion

In case you work with any other currency besides USD (United States Dollars), your Postback should look like this:

For example, you work with EUROS, your Postback will look like this: http://www.pbterra.com/code/EUR/NAMEOFADVERTISER/at?subid_short=CLICK_ID&atpay=PAYOUT

  • You can ask our support team to provide you with the code for your currency.

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