Server-to-server (or simply S2S) tracking method is a cookie-less tracking method used to report conversions from Advertiser to a Publisher by sending a request to the network’s postback URL. To set up correct postback tracking with Adsterra Network, Advertiser should:

  • Set up correct Postback URL in his system, corresponding with his account of Adsterra Network to track and send back successful conversions

  • Provide instruction and example of appending unique CLICK_ID into the tracking link.

THERE ARE A FEW KINDS OF OUR POSTBACK:

  1. Simple Postback.

Postback URL: http://www.pbterra.com/name/NAMEOFADVERTISER/at?subid_short=CLICK_ID

  • NAMEOFADVERTISER replaces with the name of Advertiser account’s username at Adsterra Network.

  • CLICK_ID - is a unique and dynamic set of characters, generated by Adsterra Network. We send to your offer URL, and we need to get it back after conversion fired.

(Postback URL can be used with HTTPS secure protocol if needed.)

2. Simple Postback with payout variable.

Postback URL: http://www.pbterra.com/name/NAMEOFADVERTISER/at?subid_short=CLICK_ID&atpay=PAYOUT

  • NAMEOFADVERTISER replaces with the name of Advertiser account’s username at Adsterra Network.

  • CLICK_ID – is a unique set of characters that has a few distinctive properties.

  • PAYOUT – the cost of conversion. The payout is usually commission for a publisher, Adsterra Network, which you will pay us per each conversion.

(For example, if you pay us $1.5 for install, then you should postback us: http://www.pbterra.com/name/NAMEOFADVERTISER/at?subid_short=CLICK_ID&atpay=1.5

This Postback structure use ONLY if you are sending us payouts in USD (United States Dollars)

3. Complex Postback with currency conversion.

In case you work with any other currency besides USD (United States Dollars), your Postback should look like this:

http://www.pbterra.com/code/CURRENCY/NAMEOFADVERTISER/at?subid_short=CLICK_ID& atpay=PAYOUT

For example, you work with EUROS, your Postback will look like this: http://www.pbterra.com/code/EUR/NAMEOFADVERTISER/at?subid_short=CLICK_ID&atpay=PAYOUT

You can ask our support team to provide you with the code for your currency.

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