Conversion tracking is required for CPA campaigns and also helps you evaluate the results of CPM and CPC campaigns. To track conversions from Binom in Adsterra, you need to set up a postback.
How does it work?
When a user clicks your ad, Adsterra sends a unique click ID to Binom. Binom saves this ID and tracks the user’s actions. If the user completes a conversion, Binom sends the click ID back to Adsterra through the postback URL.
In this guide, you will:
Generate a postback URL in Adsterra.
Add the postback URL to Binom.
Create a campaign in Binom.
Make a test conversion and check the integration.
Step 1. Generate a postback
1. Log in to Adsterra
Log in to your account. In the left-hand menu, click Conversion tracking.
2. Choose Binom tracker and your postback type
In this example, we use Simple postback.
The difference between postback types:
Simple postback just sends the conversion event to Adsterra without additional parameters.
Postback for variable payouts sends the conversion and its payout to Adsterra. Use it when the payout is in USD.
Postbacks with currency conversion are for non-USD payouts.
*Payout is the price you pay for a conversion. For example, it can be the price of a registration, purchase, or deposit. If Binom sends the payout in the postback URL, this value takes priority over the payout set in the Adsterra campaign.
3. Generate a postback URL
Click the GENERATE POSTBACK button.
4. Copy the postback link
You will need this URL later, so click the Copy icon.
Parameters inside the postback URL
A typical postback URL looks like this:
http://www.pbterra.com/name/username/at?subid_short={clickid}usernameis your Adsterra login. It is case-sensitive, so do not change uppercase or lowercase letters.subid_shorttells Adsterra which click led to the conversion{clickid}is a placeholder for the unique ID of an ad click. Binom sends the actual click ID to Adsterra when a conversion occurs.
Note: Postback URLs can be used with HTTPS secure protocol if needed.
5. Add your Asterra postback URL to your Binom account
5.1. Log in to Binom
Open Binom and log in to your account.
5.2. Add Adsterra as a traffic source
1. Open the Traffic Sources tab in the top menu and click Create.
2. In the window that opens, click Load from template.
3. Enter “Adsterra” in the search field and select Adsterra from the list.
4. Paste the Adsterra postback URL you copied in the Step 4 into the Postback URL field:
5. Click Save to create the traffic source.
Note: This guide explains how to track one conversion event. To track several events, follow our multi-event tracking guide.
Step 2: Create a campaign in Binom
1. Create a new campaign
Open the Campaigns tab in the top menu and click Create.
2. Add the campaign details
Enter the campaign name.
In the Traffic Source field, select Adsterra.
Select the price model used in your Adsterra campaign.
Optional: Check Auto if you want Adsterra to send click pricing data via postback.
3. Create a path to your offer
In the Landing Pages section, click Direct if you want to send users directly to your offer without using a separate landing page.
In the Offers section, click Direct URL.
Paste the offer URL provided by your affiliate network. This is the page where users will complete the conversion.
When the offer URL is inserted, click Save & Close
Click the copy icon next to the campaign name to copy the Binom campaign URL.
The Binom campaign is ready. Now return to Adsterra to check the campaign URL.
Step 3. Check the Binom campaign URL
Go back to Adsterra → Conversion tracking. Paste the Binom campaign URL into the URL from your tracker field and click CHECK URL.
If the link is OK, you’ll receive a system message “Your URL is correct. Go ahead and make a test conversion.”
Step 4. Make a test conversion
Firstly, click MAKE A TEST CONVERSION. Adsterra will open the Binom campaign URL and redirect you to your offer page.
Then complete the required action as if you were a real user. For example, register, submit a form, make a purchase, or complete another action required by your offer.
For multi-event campaigns, complete every action you’re going to track.
Return to Adsterra and click CHECK STATUS. You can also refresh the page. If the integration works correctly, the URL status will change to VALID.
URL statuses:
VALID means all good: Adsterra received the test conversion and matched it with the original click
INVALID means you need to return to your tracker and check if you placed the ##SUB_ID_SHORT(action)## correctly
PENDING means that Adsterra has not received the test conversion yet. Complete the required action, wait 5–10 minutes, and click CHECK STATUS again.